Built on interviews with senior marketers, Slipcase’s own platform data and input from partners worldwide, the report identifies five strategic themes for marketing and comms teams in 2026.
LONDON, 20 April 2026 – Slipcase, the contextual intelligence platform for the global re/insurance industry, has published its first Marketing Landscape report for the risk and re/insurance sector. The report sets out five strategic themes that matter most to marketing and communications teams in 2026, with practical steps they can take on each one now.
To produce the report, Slipcase interviewed senior marketers across the industry, analysed its own platform data, and worked with partners across the global re/insurance market. The aim was to map what really matters for marketing and communications in 2026, and what teams can do about it.
The report cuts through the noise to focus on the themes with the greatest impact on how re/insurance organisations build their brands and reach their audiences.
The report also anchored Slipcase’s first panel event, held in London. There, senior marketing and communications leaders from WTW, Markel UK, Marsh, Aon Re and Inigo discussed topics including a reality check on AI and brand building in a soft market.
The digital version of the report is available to download here: https://www.slipcase-analytics.com/marketing-landscape-report
To discuss the report’s findings, or how Slipcase can help your organisation reach the global re/insurance market, contact info@slipcase.com. For the latest updates, follow Slipcase on LinkedIn: http://linkedin.com/company/slipcase
About Slipcase
Slipcase delivers ‘Contextual Intelligence’ to the world’s re/insurance industry professionals and businesses; real-time, relevant information, curated from the best sources across the industry and the wider web. These intelligence hyperlinks are delivered to Slipcase users through its ecosystem, including a desktop platform, mobile apps, newsletters & API feeds. It is also a highly effective way for organisations to reach the global commercial & speciality re/insurance sector, with over 80,000 subscribers to their weekly emails and 800,000 annual web platform users. Organisations using Slipcase receive regular reporting containing bespoke, industry-first insights around both the performance of their content and the readership habits of the general re/insurance market, as per the specific organisation’s needs.
