Lois Ireson: Building Brands in a Soft Market | Slipcase 4AMers Ep. 16 People4AMers 21 May Written By Alix Leonard Episode 16 of the Slipcase 4AMers features Lois Ireson, CMO at Brit Insurance, on how insurance brand building becomes a key differentiator in a competitive market, and why a soft insurance market is exactly when brands need to come out fighting... Alix Leonard
Lois Ireson: Building Brands in a Soft Market | Slipcase 4AMers Ep. 16 People4AMers 21 May Written By Alix Leonard Episode 16 of the Slipcase 4AMers features Lois Ireson, CMO at Brit Insurance, on how insurance brand building becomes a key differentiator in a competitive market, and why a soft insurance market is exactly when brands need to come out fighting... Alix Leonard
